Strategic Branding
United Legal Access
United Legal Access
A name, brand, website and content partnership for a legal social enterprise reaching people who would otherwise go without help.
A name, brand, website and content partnership for a legal social enterprise reaching people who would otherwise go without help.
Year
2018 to now
Year
2018 to now
Year
2018 to now
Client
United Legal Access
Client
United Legal Access
Client
United Legal Access
Industry
Legal and social justice
Industry
Legal and social justice
Industry
Legal and social justice
Project Duration
Long-term partnership
Project Duration
Long-term partnership
Project Duration
Long-term partnership
The Challenge
United Legal Access started in 2018 with a mission and nothing else. No name, no brand, no website and no digital presence.
The people ULA exists for are often the most wary of the law. People treated unfairly at work, facing problems with their immigration status or at risk of losing their home. Many can’t take a day off to queue at an advice centre. Many are afraid to ask for help at all.
ULA needed a brand that felt as credible as a law firm and as approachable as a friend, and a way for people to ask for help without waiting for an appointment.
Our Approach
We started below the waterline: who ULA is for, and what those people need to feel before they reach out. Lester has worked with ULA since its launch, first under his previous studio, Eminence Digital Media, and now as The Net Studios.
The name. Founder Sibon Phiri can practise law in both the United States and the United Kingdom. “United” captures that, and the bigger idea behind a social enterprise: people coming together and standing up for each other, especially those who are marginalised.
The mark. The U is drawn as two people facing each other and joining hands. It still reads clearly as a U, so it works as a brand pattern, a design element and even a stand-in for the U in “United”. Look again and it’s a smile. That matters. Fear stops people asking for legal help, and a friendly mark lowers that barrier before a word is read.
The website. We built a professional site with an online ticketing system. Anyone can raise their issue at any time, from anywhere, and be matched with a professional. No queues, no lost day’s pay, and the freedom to make informed decisions while getting on with life.
What We Delivered
Brand naming, logo system and visual identity
A professional website with a 24/7 online ticketing system
Ongoing website maintenance, technical support, hosting, domains and email setup
Social content across three platforms: videos, carousels and posts, with captions written and scheduled
Print campaigns, including leaflets, a Windrush roll-up banner, business cards, lanyards and training certificates
Branded Zoom backgrounds and digital newsletters
Long-form interview and testimonial films, plus event photography and video
Social media impact reports to support funding applications
The Breaking Barriers Podcast logo, built from the ULA identity
The Impact
Since launch, the website has welcomed more than 133,000 unique visitors across 221,000 visits, with close to 2.9 million pages viewed.
Behind those numbers is real help. In Sibon’s words: “Over the last 7 years, we’ve supported over 740 people through legal advice and advocacy.” ULA’s Windrush initiative alone has helped more than 117 people, with over £2 million in compensation awarded between them.
Content works too. Across February and March 2025, the social content we produced grew Facebook visits by 508%, Instagram reach by 319% and LinkedIn impressions by more than 7,400%. ULA used that report to support its funding applications.
ULA continues to win funding and grants, including UK Government funding for its Windrush Compensation initiative. It has been nominated for the National Diversity Awards, won an UnLtd Award, joined the LawWorks Clinics Network and become a member of Social Enterprise UK. Sibon has been invited to events at Westminster and at the Prime Minister’s residence connected to ULA’s work.
And the feedback that sums it up, in Sibon’s words: “Although we are a charitable legal and social justice organisation many people have commented that our website looks like a professional law firm’s website.”
Eight years on, we’re still working together. That’s how we believe brand partnerships should work.
Want results like these for your brand?
Start with a free brand audit. We’ll review your logo, colours, fonts, messaging and brand voice, then email you a short document with what’s working and two clear recommendations. No call needed.
Latest Projects
Strategic Branding
United Legal Access
United Legal Access
A name, brand, website and content partnership for a legal social enterprise reaching people who would otherwise go without help.
A name, brand, website and content partnership for a legal social enterprise reaching people who would otherwise go without help.
Year
2018 to now
Year
2018 to now
Year
2018 to now
Client
United Legal Access
Client
United Legal Access
Client
United Legal Access
Industry
Legal and social justice
Industry
Legal and social justice
Industry
Legal and social justice
Project Duration
Long-term partnership
Project Duration
Long-term partnership
Project Duration
Long-term partnership
The Challenge
United Legal Access started in 2018 with a mission and nothing else. No name, no brand, no website and no digital presence.
The people ULA exists for are often the most wary of the law. People treated unfairly at work, facing problems with their immigration status or at risk of losing their home. Many can’t take a day off to queue at an advice centre. Many are afraid to ask for help at all.
ULA needed a brand that felt as credible as a law firm and as approachable as a friend, and a way for people to ask for help without waiting for an appointment.
Our Approach
We started below the waterline: who ULA is for, and what those people need to feel before they reach out. Lester has worked with ULA since its launch, first under his previous studio, Eminence Digital Media, and now as The Net Studios.
The name. Founder Sibon Phiri can practise law in both the United States and the United Kingdom. “United” captures that, and the bigger idea behind a social enterprise: people coming together and standing up for each other, especially those who are marginalised.
The mark. The U is drawn as two people facing each other and joining hands. It still reads clearly as a U, so it works as a brand pattern, a design element and even a stand-in for the U in “United”. Look again and it’s a smile. That matters. Fear stops people asking for legal help, and a friendly mark lowers that barrier before a word is read.
The website. We built a professional site with an online ticketing system. Anyone can raise their issue at any time, from anywhere, and be matched with a professional. No queues, no lost day’s pay, and the freedom to make informed decisions while getting on with life.
What We Delivered
Brand naming, logo system and visual identity
A professional website with a 24/7 online ticketing system
Ongoing website maintenance, technical support, hosting, domains and email setup
Social content across three platforms: videos, carousels and posts, with captions written and scheduled
Print campaigns, including leaflets, a Windrush roll-up banner, business cards, lanyards and training certificates
Branded Zoom backgrounds and digital newsletters
Long-form interview and testimonial films, plus event photography and video
Social media impact reports to support funding applications
The Breaking Barriers Podcast logo, built from the ULA identity
The Impact
Since launch, the website has welcomed more than 133,000 unique visitors across 221,000 visits, with close to 2.9 million pages viewed.
Behind those numbers is real help. In Sibon’s words: “Over the last 7 years, we’ve supported over 740 people through legal advice and advocacy.” ULA’s Windrush initiative alone has helped more than 117 people, with over £2 million in compensation awarded between them.
Content works too. Across February and March 2025, the social content we produced grew Facebook visits by 508%, Instagram reach by 319% and LinkedIn impressions by more than 7,400%. ULA used that report to support its funding applications.
ULA continues to win funding and grants, including UK Government funding for its Windrush Compensation initiative. It has been nominated for the National Diversity Awards, won an UnLtd Award, joined the LawWorks Clinics Network and become a member of Social Enterprise UK. Sibon has been invited to events at Westminster and at the Prime Minister’s residence connected to ULA’s work.
And the feedback that sums it up, in Sibon’s words: “Although we are a charitable legal and social justice organisation many people have commented that our website looks like a professional law firm’s website.”
Eight years on, we’re still working together. That’s how we believe brand partnerships should work.
Want results like these for your brand?
Start with a free brand audit. We’ll review your logo, colours, fonts, messaging and brand voice, then email you a short document with what’s working and two clear recommendations. No call needed.
Latest Projects
Strategic Branding
United Legal Access
United Legal Access
A name, brand, website and content partnership for a legal social enterprise reaching people who would otherwise go without help.
A name, brand, website and content partnership for a legal social enterprise reaching people who would otherwise go without help.
Year
2018 to now
Year
2018 to now
Year
2018 to now
Client
United Legal Access
Client
United Legal Access
Client
United Legal Access
Industry
Legal and social justice
Industry
Legal and social justice
Industry
Legal and social justice
Project Duration
Long-term partnership
Project Duration
Long-term partnership
Project Duration
Long-term partnership
The Challenge
United Legal Access started in 2018 with a mission and nothing else. No name, no brand, no website and no digital presence.
The people ULA exists for are often the most wary of the law. People treated unfairly at work, facing problems with their immigration status or at risk of losing their home. Many can’t take a day off to queue at an advice centre. Many are afraid to ask for help at all.
ULA needed a brand that felt as credible as a law firm and as approachable as a friend, and a way for people to ask for help without waiting for an appointment.
Our Approach
We started below the waterline: who ULA is for, and what those people need to feel before they reach out. Lester has worked with ULA since its launch, first under his previous studio, Eminence Digital Media, and now as The Net Studios.
The name. Founder Sibon Phiri can practise law in both the United States and the United Kingdom. “United” captures that, and the bigger idea behind a social enterprise: people coming together and standing up for each other, especially those who are marginalised.
The mark. The U is drawn as two people facing each other and joining hands. It still reads clearly as a U, so it works as a brand pattern, a design element and even a stand-in for the U in “United”. Look again and it’s a smile. That matters. Fear stops people asking for legal help, and a friendly mark lowers that barrier before a word is read.
The website. We built a professional site with an online ticketing system. Anyone can raise their issue at any time, from anywhere, and be matched with a professional. No queues, no lost day’s pay, and the freedom to make informed decisions while getting on with life.
What We Delivered
Brand naming, logo system and visual identity
A professional website with a 24/7 online ticketing system
Ongoing website maintenance, technical support, hosting, domains and email setup
Social content across three platforms: videos, carousels and posts, with captions written and scheduled
Print campaigns, including leaflets, a Windrush roll-up banner, business cards, lanyards and training certificates
Branded Zoom backgrounds and digital newsletters
Long-form interview and testimonial films, plus event photography and video
Social media impact reports to support funding applications
The Breaking Barriers Podcast logo, built from the ULA identity
The Impact
Since launch, the website has welcomed more than 133,000 unique visitors across 221,000 visits, with close to 2.9 million pages viewed.
Behind those numbers is real help. In Sibon’s words: “Over the last 7 years, we’ve supported over 740 people through legal advice and advocacy.” ULA’s Windrush initiative alone has helped more than 117 people, with over £2 million in compensation awarded between them.
Content works too. Across February and March 2025, the social content we produced grew Facebook visits by 508%, Instagram reach by 319% and LinkedIn impressions by more than 7,400%. ULA used that report to support its funding applications.
ULA continues to win funding and grants, including UK Government funding for its Windrush Compensation initiative. It has been nominated for the National Diversity Awards, won an UnLtd Award, joined the LawWorks Clinics Network and become a member of Social Enterprise UK. Sibon has been invited to events at Westminster and at the Prime Minister’s residence connected to ULA’s work.
And the feedback that sums it up, in Sibon’s words: “Although we are a charitable legal and social justice organisation many people have commented that our website looks like a professional law firm’s website.”
Eight years on, we’re still working together. That’s how we believe brand partnerships should work.
Want results like these for your brand?
Start with a free brand audit. We’ll review your logo, colours, fonts, messaging and brand voice, then email you a short document with what’s working and two clear recommendations. No call needed.